Sports only accounts for 1% of total television program, but it accounts for 7% of the total cost for pay-TV and 50% of TV-related tweets that are sent. Americans were a bit more likely to identify as sports fans from 2000 through 2004 (averaging 61%) than they have been since 2004 (58%). I am a basketball fan. The demographics database and reports include information on student-athletes, coaches and administrators. But it’s the demographic information about the fans of each sport that will prove most intriguing to public relations and sports marketing professionals. (212) 655-9879, Tagged: sports marketing, sporting events, super bowl, demographics, Marketing to Sports Fans: Viewership & Demographics [Infographic], How to Set Goals (Real Ones) for Your Influencer Marketing Campaigns, ROI Expectations + How to Plan for Your First Campaign. Esports fans are often described as simply “male Millennials”—and the description often fits: Globally, men far outnumber women both as esports competitors and fans. I don’t think anyone would disagree that sports viewership is strong, even with people changing how they watch sports. Your favorite sport can describe you more accurately than you may believe. The NBA and MLB tie for the minimal measure of sexual orientation uniformity, with 30% of their fan base being female. The Super Bowl for the NFL generates only 600,000 fewer tweets in just one game. Across verticals, they spend more than your average sports fan. Jay Coakley ... page, except your email address, which will remain private. Which Sports Have the Whitest/Richest/Oldest Fans? SCHEDULE A 30-MINUTE DEMO You’re not alone. Sports Marketing 2018-2019 is a comprehensive analysis of spectator sports, sportsmedia, professional sports franchises, and sports marketing. I said we drove 700 miles to attend a Cowboys home game in Arlington, Texas. Not surprisingly, golf's fans have the highest share of seniors. The public financing of sports stadiums is bad for fans. I am a football fan. Nearly half of all NFL fans are women (47 percent) and almost one in three NFL fans fall between the ages of 18 and 34 years of age. Media consolidation is bad for fans. As professional leagues begin to embrace their female fans more, provide gender-specific fan gear, and offer other incentives to watch games, women are finding their love for sports is growing. Fans of Major League Baseball are reportedly the most family-oriented fan group of the five major professional sports in the U.S. 1 in 3 households tune in to watch the Super Bowl. It claims 2019 will be a “tipping point" for sports revenue growth as organizations embrace technology to attract audiences and create more immersive fan experiences. Asian/Native Hawaiian/Pacific Islander. The album features guest appearances from Ricky Martin, Ozuna, Nicky Jam, Zion & Lennox, Madonna, Sech, Ty Dolla Sign, Chencho, and Farina.In order to promote the album, Maluma went on the 11:11 World Tour in 2019. Demographics: The NFL fan is 41% more likely to be a Male than a Female, and is most likely to fall with the 50-59 age range. It is also largely viewed as the most family oriented sport. Because my husband drove us from Atlanta to Dallas to attend a Cowboys home game last year. In 2019, 12 of the 29 United States-based major league teams were the most popular prime-time broadcast in their market. Esports Demographics – Who’s Your Average Player/Fan? The list is almost exclusively stadium field and indoor arena ball sports. In 2013, NFL games accounted for 34 out of the 35 most-watched television shows in the Fall season. So, I want to dig down into some numbers because aside from things like age and income, there are some interesting variances between fans of professional football, baseball, soccer, hockey, and basketball that may help marketers drive engagement and sales by crafting more targeted campaigns. Around the world, people are increasingly watching sports … Sports betting should be legalized with strong consumer protections. Of course, an aging fan base is also potentially an increasingly wealthy fan base. Share to LinkedIn. Think of Major League Soccer fans as the departure from the norm. Below is an infographic detailing the demographics of sports fans and their impact on TV viewership, event attendance and social media engagement across the U.S.’s seven most popular sports. But in the case of sports deals, it’s important to consider the passion of the fan base. Professional baseball is next (56 percent), followed by college football (53 percent), figure skating (50 percent), and college basketball (47 percent). 37% of game fans who watch NASCAR all the time are ladies, making this game the most noteworthy as far as sexual orientation uniformity. Each fan of a professional sport has some unique characteristics within their demographic that is important to know. Black. Not a huge surprise, right? Entertainment 03-05-2019. Sports fans share in the U.S. as of October 2020, by age group; Share of sports fans in the U.S. as of October 2020, by ethnicity; NFL: attendance at NFL Mexico Game 2016-2019 Find out the 2018-2019 attendance numbers for every NBA team. Player health and safety should be a concern for fans. In short, summertime means it’s time for fans of professional sports to enjoy their favorite pastimes. 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